Western Digital goes green with new hard drives

Move over virtualization, SOA and Web 2.0, there’s a new fad in IT Town and his name is Mr. Green. The trend for eco- and budget-friendly products has been working its way into every corner of the tech industry and now, even storage folks are hopping on the bandwagon. Last week, we saw an earth-friendly external hard drive from Kangaru, which aimed to reduce power consumption by as much as 75 percent. Not to be outdone, the folks at Western Digital have unveiled a new line of desktop SATA drives that have been engineered to use 40 percent less power than the competition. The 3.5″ drives are available in a number of flavors, ranging from 320GB to 1TB. Western Digital claims using one of these puppies is “the equivalent of taking your car off the road for 14 days each year,” in terms of carbon emissions, while also saving you “up to $10 per drive per year in electricity costs.”

For more on the green drives:
– see this press release
– and check out Western Digital’s website

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